Dan Olson invented the product Market fit Pyramid. The only thing different from our version of the pyramid is underserved needs come first. How can that be? With technology-based computational linguistics software, you can see your customer’s underserved needs and quantify them. Its data-driven science meets the creative brain. Why do this? People don’t need…
Your CRM is always a fraction of the entire population. That’s rather obvious. When you look at the size of your CRM relative to the population of discrete areas you will find a wide degree and large standard deviation. It’s better explained by example. I’ve seen one brand that had 10% market share within a…
When you think of your business as a single number… … you don’t see the details needed to drive growth. I used to do a lot of mapping like you see above. Based on what I know today, mapping is irrelevant. It’s almost impossible to show the detailed segmentation that exist almost everywhere. It’s true…
Understanding decisions; why people decide using predictive research can short cut what we measure and make the tasks of determining what works easier. We can’t measure people’s thoughts, but we can find ways to create theories of decision making. And this can be used to help people – not further a surveillance economy. Maybe we…
Of course, if you have no questions there’s likely not to be much change. If things are going all right in your organization, there’s no need to do anything different right? Typically companies that focus on innovation but do not have a lot of engagement within the organization (lack of questions), are not truly innovating…
Growth companies and startups will drive revenue or more investment (obviously) back into the business. How do you decide where the investment goes? The answer is not always obvious. Usually, there’s some way of distributing money based on what’s been done in the past. Success at Product-Market Fit means you have options. Resources get funneled…
Reduce complexity. Grow better, faster, and cheaper than ever before using the power of language. Here are some examples of what can be achieved using our software. By focusing on the underserved needs of your future customers, you reduce complexity and focus your efforts on those who need you. You avoid ‘selling’ to people who…
People Activities we measure. We convert this information into a lexical based person trait. HA number Description M groups C groups 7 americanexpresscard creditcard money 10 americanexpressgoldpremium creditcard money 79 animalwelfarecharitabledonation donation contributor 74 apparelchildrens apparel children 71 apparelmens apparel men fashion 72 apparelmensbigandtall apparel men fashion 67 apparelwomens apparel women fashion 68 apparelwomenspetite apparel…
These are the linguistic based variables we create using ‘people activities’ Variables, we measure to connect CRM to ‘jobs to be done’ Analytical Thinking Clout oriented Authenticity oriented Emotional Tone oriented Affective process usage Positive emotion orientation Negative emotion orientation Anxiety orientation Anger orientation Sadness orientation Social processes orientation Family orientation Friend social process orientation…
One way I look at product development is by making sure I have 4 major areas covered. Practice Product-Market Fit as a disciple First and foremost understand the customer and their underserved needs. That’s the whole point of Product-Market Fit How do you get started? Item number one: software Let me qualify that this document…