Glossary of Psychological and Business Terms

This glossary aims to provide definitions for key terms related to psychology, business, and the data-driven approach employed by our company. It serves as an educational resource for our clients and visitors, fostering understanding and clarity in our communication.
A+ customers
Your most valuable and loyal customers who contribute significantly to your business success.
Asymmetric data
Data that is not readily available through traditional sources and provides unique insights beyond what is commonly accessible.
Business model
The overall structure of a business, including its value proposition, target market, revenue streams, and cost structure.
Business modeling
The process of analyzing and understanding the financial performance of a business in relation to its business model and ecosystem.
Company audit
An analysis of the mindsets of individuals within an organization to identify potential leadership talent, optimize team composition, and understand overall mindset dynamics.
Competitor and industry audit
An assessment of the mindsets of competitors and the broader industry to gain insights into market trends, identify potential acquisition targets or partners, and develop a competitive advantage.
Customer mindset data
Data that reveals the underlying motivations and thinking patterns of your customers, enabling you to better understand their needs and preferences.
The interconnected network of individuals, groups, and organizations that interact with your business and influence its success.
Employee mindset
The collective mindsets of your employees, which significantly impact their behavior, engagement, and productivity.
Financial data
Data related to the financial performance of a company, including its revenue, expenses, profits, and losses.
Functional need
The specific task or job that a customer needs to accomplish.
Hiring for mindset
Recruiting individuals based on their mindsets and psychological traits, rather than solely relying on traditional skills and experience.
Industry report
A comprehensive analysis of the mindsets and financial performance of companies within a specific industry.
Input data
The information provided to our algorithms, including financial data, language data, and goals for the project.
Leadership mindset
The mindsets and psychological characteristics that make effective leaders, including decisiveness, strategic thinking, and the ability to inspire and motivate others.
Look-alike by type
Identifying individuals who share similar mindsets to your existing A+ customers or partners, allowing you to target the right audience for marketing and sales efforts.
Machine learning
A branch of artificial intelligence that enables computers to learn and improve without explicit programming.
A set of beliefs, attitudes, and assumptions that influence how people think, feel, and behave.
Mindset momentum
A positive feedback loop created by consistently hiring individuals with the right mindsets, leading to improved performance and financial success.
Output data
The results generated by our algorithms, including an ordered list of people, reports, and actionable insights.
Passive job market
Individuals who are not actively seeking employment but possess the skills and qualifications you require.
Predictive sets
Data-driven insights that predict future trends and behavior patterns.
Product progression of value
Understanding how the value proposition of your product evolves over time and how it resonates with different customer segments.
Psychological markers
Specific language patterns and behavioral traits that provide insights into an individual’s mindset.
Remote acquisition
Gathering data about individuals without directly interacting with them, using techniques such as natural language processing and machine learning.
Sales and marketing report
Analysis of public communication materials to identify potential areas for improvement in messaging and targeting.
Soft skills translation
Mapping psychological traits and mindsets to industry-specific skills and frameworks, such as MBTI, DISC, and Mindset Maturity models.
A business model focused on short-term gains and individual transactions.
A business model focused on long-term value creation and creating positive change in the world.
Who is leaving vs who is joining report
An analysis of the mindsets of individuals leaving and joining your company to identify potential retention risks and recruiting opportunities.
X-Y value
A data-driven metric representing the relationship between mindset and financial performance over a 10-year period.

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