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Why PMF is the secret superweapon of the 2020s?

By Akos Tolnai and Christopher Skinner Go to market strategy was a stronghold, captained by marketing. The more you could spend on marketing or, in general, customer acquisition, the steeper the growth curve would be. Or to put it this way: even a mediocre product could become a success with substantial marketing spending. The last…

Pick the right key metrics and go faster, better, and cheaper.

There’s a lot of talk about how to measure your business especially if you’re pursuing product-market fit.  You might be a startup or a company trying to (re)build a product. But how do you know if you’re heading in the right direction?   Where to start when it comes to measuring? Of course, you’re going to…

Pathways to growth: you have a few choices

When you look at the pathways to building new capabilities, solving product-market fit, jobs-to-be-done and ultimately growing your business, there are a few different pathways. Often the pathway of the leader is to First create efficiencies, explore and discover new ideas and eventually build new capabilities. This is traditionally the much longer path taking anywhere…

Product-Market Fit and the use of data

Businesses, people and markets are always changing. As I read today, AirBnB has some struggles. What will they do to compensate for loss of revenue in late 2020? Do they just keep cutting costs or do they try to create a new business model?  At this point, there’s no quick fixes. Only efficiencies. Where are…

Combining Innovation with psychology

There is a tremendous amount of documentation about Innovation and Product Market fit. What else can be said? For one thing, the customer.  This is an area that is under leveraged and poorly understood.  Why do? People are complex and they deserve to be treated properly and with great respect for parting with their money…

Measured performance in an uncertain world

In reference to the above, when you’re going through this cycle the goal should be to learn more, have clear ideas that are based on quantifiable expectations of underserved needs. This allows you to build precisely. By doing these things ahead of time you will speed up the process. The code will go a lot faster because it has…

Building products with uncertainty – Do’s and Don’ts

Most projects I have worked on were successful because of Product-Market Fit was achieved. PMF worked because a great business operating system is in place. Performing product-market fit as a framework or methodology alone is not enough. Having an underlying technology is critical to achieving and sustaining disruptive innovation and Product-Market Fit. I invented PMF…

Why are customer’s unmet needs so hard to figure out?

There are several methods for determining customer unmet needs. Guessing is one. Looking at Google search terms, another. Surveys, interview people. Many ways exist but why do products and their organizations keep failing? There are also concepts such as product-market fit, innovation theories, and jobs to be done methodologies that require determining customer unmet needs….

Jobs to be Done needs software

Clayton Christianson used to argue that you need to have a technology core to achieve disruptive innovation. One of his favorite subjects, jobs to be done theory needs a technology core. “Scott Anthony, a senior partner at the growth strategy consulting firm Innosight, shares the keys to innovation: put customers at the center of everything…

What is growth made from?

Where does success come from? Why is it so hard to sustain?  Clayton spends the latter half of his finding ways to find better ways for business.   Historically, companies that look virtually untouchable, 10 to 20 years later find themselves in the middle of the pack or at the bottom. Some of the reasons why…

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