Businesses, people and markets are always changing. As I read today, AirBnB has some struggles. What will they do to compensate for loss of revenue in late 2020? Do they just keep cutting costs or do they try to create a new business model?  At this point, there’s no quick fixes. Only efficiencies. Where are…

There is a tremendous amount of documentation about Innovation and Product Market fit. What else can be said? For one thing, the customer.  This is an area that is under leveraged and poorly understood.  Why do? People are complex and they deserve to be treated properly and with great respect for parting with their money…

The best way to figure out who buys your product is to go through the exercise of ‘jobs to be done’. This predicts why the customer buys in great detail.  Front ending JTBD methodology with my approach, creates speed and agility.  By combining, you also have the ability to track prediction to Performance. It is…

Inspired by some of the conversations I’ve recently had, I thought I would share some insights related to this case study and how manufacturers are thinking about 2 problems they are facing: Disruption and their innovation falling into the hands of cheap competitors The disappearance of the old school distribution channels Both of these things…

Clayton Christianson used to argue that you need to have a technology core to achieve disruptive innovation. One of his favorite subjects, jobs to be done theory needs a technology core. “Scott Anthony, a senior partner at the growth strategy consulting firm Innosight, shares the keys to innovation: put customers at the center of everything…

From 2012……for steady, above-average returns, firms need a balanced innovation portfolio and the ability to approach it as an integrated whole. Those that excel in this area invest at three levels of ambition, carefully managing the balance among them.  That’s how it was described 8 years ago. What I keep hearing in 2020: Pick the…

This matrix helps leaders identify the right type of strategy to solve a problem by asking two questions: How well can you define the problem? And how well can you define the skill domain(s) needed to solve it?  Greg Satell Greg presents a clear way that should alert anyone having to innovate in this difficult…