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Figuring out who buys your product

The best way to figure out who buys your product is to go through the exercise of ‘jobs to be done’. This predicts why the customer buys in great detail.  Front ending JTBD methodology with my approach, creates speed and agility.  By combining, you also have the ability to track prediction to Performance. It is…

The Innovation Matrix revised for 2020 and beyond

From 2012……for steady, above-average returns, firms need a balanced innovation portfolio and the ability to approach it as an integrated whole. Those that excel in this area invest at three levels of ambition, carefully managing the balance among them.  That’s how it was described 8 years ago. What I keep hearing in 2020: Pick the…

Can you identify the next great technology?

The theory of disruptive innovation tells us that most disruptive technologies (and organizations) appear in the marketplace as rather crummy products. They don’t arrive as a PlayStation. They arrived as a one transistor hearing aid or as this image represents, a 5 transistor AM radio. They market these products not to the upper end of…

How to stay on top….. When Product Market Fit is achieved, what comes next?

Growth companies and startups will drive revenue or more investment (obviously) back into the business. How do you decide where the investment goes? The answer is not always obvious.  Usually, there’s some way of distributing money based on what’s been done in the past.  Success at Product-Market Fit means you have options. Resources get funneled…

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