Here’s some thoughts that might make sense. Step 1: Figure out who your leaders are and figure out what their mission and vision is. A lot of times we ‘hear words’ but they don’t reflect the true meaning and desire of the leadership of the organization. Is the mission and vision of the organization properly…
I keep running into people that have 1 core problem but it’s getting mixed up with 2 problems. One problem you have control over and the other one you don’t. Many people I’ve been speaking to combine these two problems into the same sentence at times. So what’s up? When the economy is unstable, there…
When building a purpose brand your building a purpose product. I don’t think you can I have one without the other. Here’s what I mean; Products fall along a chart called the progression of value. When you assess where you are, you’re one of four places: Commodities, goods, services, experiences. The capabilities of a product…
What does it take to truly be customer-centric and show results? By understanding and quantifying the unmet needs of the customer, you are taking the first step towards results-driven customer-centricity. Most people think they solved it. If so, you are growing and demand exceeds your supply. Here are some ideas and suggestions if not. Step…
Businesses that spin-off value, whether it is in the form of investment stages or revenue have the terrible task of budget prioritization. This is a very delicate stage. Allocating funds based on the wrong expectations can result in bad allocation likely to be focused on the wrong things. The wrong things, wrong time or whatever…
“the marketplace comes first because you can’t change that….” Don Valentine is right, if you have a good market, a lot of other things just roll downhill. That is the one major point about Product-Market fit that matters most. The market must be a good one. Since his comments, what has changed for the better?…