There is a tremendous amount of documentation about Innovation and Product Market fit. What else can be said? For one thing, the customer. This is an area that is under leveraged and poorly understood. Why do? People are complex and they deserve to be treated properly and with great respect for parting with their money…
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In reference to the above, when you’re going through this cycle the goal should be to learn more, have clear ideas that are based on quantifiable expectations of underserved needs. This allows you to build precisely. By doing these things ahead of time you will speed up the process. The code will go a lot faster because it has…
A well-run balanced scorecard process enables product-market fit to thrive. How? From Harvard Business School: What you measure is what you get. Senior executives understand that their organization’s measurement system strongly affects the behavior of managers and employees. Executives also understand that traditional financial accounting measures like return-on-investment and earnings-per-share can give misleading signals for…
Most projects I have worked on were successful because of Product-Market Fit was achieved. PMF worked because a great business operating system is in place. Performing product-market fit as a framework or methodology alone is not enough. Having an underlying technology is critical to achieving and sustaining disruptive innovation and Product-Market Fit. I invented PMF…
Businesses that spin-off value, whether it is in the form of investment stages or revenue have the terrible task of budget prioritization. This is a very delicate stage. Allocating funds based on the wrong expectations can result in bad allocation likely to be focused on the wrong things. The wrong things, wrong time or whatever…
Whenever you’re researching a market by geography, there will likely be a limited set personality traits based on functional characteristics of your Market. For example, imagine doctors that live in a certain region of the United States. I found that in discrete areas there were three primary traits of doctors in that area. Lets say,…
The best way to figure out who buys your product is to go through the exercise of ‘jobs to be done’. This predicts why the customer buys in great detail. Front ending JTBD methodology with my approach, creates speed and agility. By combining, you also have the ability to track prediction to Performance. It is…
Inspired by some of the conversations I’ve recently had, I thought I would share some insights related to this case study and how manufacturers are thinking about 2 problems they are facing: Disruption and their innovation falling into the hands of cheap competitors The disappearance of the old school distribution channels Both of these things…
There’s a lot of talk about how to do Product-Market Fit but it’s not about defining the audience. It’s about defining the psychology of ‘why people buy’ first. Before you do anything else start here. Here’s an example: What are the finite set of challenges that can be defined as functional and psychological for your…
In an age of IoT, smartphones, and dozens upon dozens of connected devices in our home, there is more data than ever for marketers to use and make informed decisions about customers, right? In fact, I get many calls from a lot of data companies that can’t make sense (meaning, making valuable) of all the…