3 circles and Product-Market Fit by Stealth Dog Labs
Thanks to Simon Sinek and his three circles.
Why: Build healthy organizations that are viable to customers and employees alike. Technically, we help balance customer equality with customer delight.
We have all seen businesses that make money but offer a crummy service. Utilities of all sorts fall into this bucket often. The product is so-so and customer delight is terrible. This is an example of high customer equity and very low customer delight.
Likewise, you see a lot of small businesses that do very hard things for their customers. They don’t charge a lot of money and the customer is delighted. The ability to scale these businesses is often troubling because there’s not enough customer equity – no money to invest or reinvest. How many boutique type businesses have you seen that have amazing customer delight and low customer equity?
This does not have to be the case. There are ways to balance customer delight with customer equity by using business operating scorecards mixed with Product-Market fit Scorecards. How much you invest in innovation and reinvest in customer delight can be built into an operating system.
How do you get there?
After much research, the most important way to achieve this is by understanding people at a deep level that has not been possible before. Clearly, we are missing something that allows too many organizations to flounder. I am not talking about measuring clicks or search terms but understanding how people decide and why they choose you. Its the start of the Product-Market Fit method.
What: We built a technology that helps you understand how people are thinking about your product so you can address the deep reasons why they decide so you can constantly adjust and fulfill the underserved needs of customers. The start of the path is through language psychology and computational linguistics. Never before have we had machines so powerful, with capacity so large, that the ability to do the right ‘math’ is but a few steps away. Theis math we discovered allows us to map verb usage of writers and non-writers alike. What we found is a causal relationship between people’s traits and revenue.
Never before has it been vital to pay attention to the customer in a much deeper way. Using technology we can build businesses by measuring what matters, operating scorecards along with Product-Market Fit technology to fulfill these needs. We built it and are ready to share the benefits with you.
Simon’s 3 circles work and defines how Product-Market Fit connects to customer equity and delight.
For more information on how this works, please contact us.