A
- A+ customers
- Your most valuable and loyal customers who contribute significantly to your business success.
- Asymmetric data
- Data that is not readily available through traditional sources and provides unique insights beyond what is commonly accessible.
B
- Business model
- The overall structure of a business, including its value proposition, target market, revenue streams, and cost structure.
- Business modeling
- The process of analyzing and understanding the financial performance of a business in relation to its business model and ecosystem.
C
- Company audit
- An analysis of the mindsets of individuals within an organization to identify potential leadership talent, optimize team composition, and understand overall mindset dynamics.
- Competitor and industry audit
- An assessment of the mindsets of competitors and the broader industry to gain insights into market trends, identify potential acquisition targets or partners, and develop a competitive advantage.
- Customer mindset data
- Data that reveals the underlying motivations and thinking patterns of your customers, enabling you to better understand their needs and preferences.
E
- Ecosystem
- The interconnected network of individuals, groups, and organizations that interact with your business and influence its success.
- Employee mindset
- The collective mindsets of your employees, which significantly impact their behavior, engagement, and productivity.
F
- Financial data
- Data related to the financial performance of a company, including its revenue, expenses, profits, and losses.
- Functional need
- The specific task or job that a customer needs to accomplish.
H
- Hiring for mindset
- Recruiting individuals based on their mindsets and psychological traits, rather than solely relying on traditional skills and experience.
I
- Industry report
- A comprehensive analysis of the mindsets and financial performance of companies within a specific industry.
- Input data
- The information provided to our algorithms, including financial data, language data, and goals for the project.
L
- Leadership mindset
- The mindsets and psychological characteristics that make effective leaders, including decisiveness, strategic thinking, and the ability to inspire and motivate others.
- Look-alike by type
- Identifying individuals who share similar mindsets to your existing A+ customers or partners, allowing you to target the right audience for marketing and sales efforts.
M
- Machine learning
- A branch of artificial intelligence that enables computers to learn and improve without explicit programming.
- Mindset
- A set of beliefs, attitudes, and assumptions that influence how people think, feel, and behave.
- Mindset momentum
- A positive feedback loop created by consistently hiring individuals with the right mindsets, leading to improved performance and financial success.
O
- Output data
- The results generated by our algorithms, including an ordered list of people, reports, and actionable insights.
P
- Passive job market
- Individuals who are not actively seeking employment but possess the skills and qualifications you require.
- Predictive sets
- Data-driven insights that predict future trends and behavior patterns.
- Product progression of value
- Understanding how the value proposition of your product evolves over time and how it resonates with different customer segments.
- Psychological markers
- Specific language patterns and behavioral traits that provide insights into an individual’s mindset.
R
- Remote acquisition
- Gathering data about individuals without directly interacting with them, using techniques such as natural language processing and machine learning.
S
- Sales and marketing report
- Analysis of public communication materials to identify potential areas for improvement in messaging and targeting.
- Soft skills translation
- Mapping psychological traits and mindsets to industry-specific skills and frameworks, such as MBTI, DISC, and Mindset Maturity models.
T
- Transactional
- A business model focused on short-term gains and individual transactions.
- Transformative
- A business model focused on long-term value creation and creating positive change in the world.
W
- Who is leaving vs who is joining report
- An analysis of the mindsets of individuals leaving and joining your company to identify potential retention risks and recruiting opportunities.
X
- X-Y value
- A data-driven metric representing the relationship between mindset and financial performance over a 10-year period.