Why Bother Evaluating Customer Compatibility and Mindset?
Evaluating the compatibility and fit of customers with a business is just as important as evaluating the fit of leaders. If you have a poor mindset of customers, it’s going to drag your company down no matter how great you are.
The right customers can help your business grow and thrive, but the wrong ones can lead to ‘unsustainable operational debt’, inflated processes, and missed opportunities. Many people think of customers according to their purchasing power, demographics, and behavior. However, have you ever thought that the mindset of your customers is equally as important as their financial value?
Take, for example, a clothing brand that targets eco-conscious consumers. The brand may have a strong mission to promote sustainable fashion and reduce environmental impact. However, if its customers are not aligned with this mindset, they may not appreciate the brand’s efforts and continue to buy fast fashion items that harm the environment. In this case, the brand should evaluate the mindset and values of its target customers to ensure they are a good fit.
When evaluating potential customers, it’s important to consider their mindset types and capacity. Are they aligned with your brand’s values and mission? Do you have a mission & vision anyone cares about? Do they have the capacity to support your business growth and recommend your brand to others, or will they be a source of complaints and negative feedback?
By taking a predictive, strategic and proactive approach to customer selection and management, you can position your business for growth and maximize the value of your customer relationships. The old way was conducting market research, creating customer personas, and designing tailored marketing and communication strategies to attract and retain the right customers. Th Stealth Dog Labs approach is append psychological mindset to your sals data or create your CRM from our datasets. Remember, it’s not just about the quantity of customers, but also the quality of their mindset and alignment with your brand’s mission. You will b surprised how many people are you A+ customers. Go find them by name.