Understanding the Connection Between Mindset and Business Success
Have you ever thought about what business model you should pursue?
Something adjacent or completely different that your current model trajectory? The answer can b found via remote psychology.
Mindset is an “established set of attitudes, esp. regarded as typical of a particular group’s social or cultural values; the outlook, philosophy, or values of a person; frame of mind, attitude, [and] disposition.” It may also arise from a person’s worldview or beliefs about the meaning of life. That is what I found on Wikipedia.
I like to say mindset is a big hint about our sub-conscience purpose.
Seems to be so. When I look at Mindset of people and connect to their profession, the companies they work for, and how well those companies achieve their purpose, you see a causal connection.
Mindset = outcome. When you examine your CRM data and connect it to mindset, can you see a causal connection from jobs to be done theory to psychological purpose, a.k.a. Mindset.
For example one group of people may love your product and one group, slightly ‘different’ must be discounted to get even half the sales. That level of discounting and ultimate acquisition cost is widely connected to just how different they are psychologically. When you take the same product and same message, and don’t organize people into groups properly, you end up with broad averages and confusion about what to do next.
The finer you understand the people the more you realize acquisition cost, conversion and ultimately scale are highly connected (casual) to psychological purpose. When you get this right, you grow and you know what to do next. Do you understand how the product needs to change and how the marketing needs to change in order to grow into new groups of people. Great companies get this right either by selling something so generic that you must be buying it every day or they understand high degrees of segmentation and how to satisfy those different groups properly.
I love connecting why people buy to the economics and purpose of business. When done well, you satisfy two often overlooked subjects.