The linguistic based variables
These are the linguistic based variables we create using ‘people activities’
Variables, we measure to connect CRM to ‘jobs to be done’
Analytical Thinking
Clout oriented
Authenticity oriented
Emotional Tone oriented
Affective process usage
Positive emotion orientation
Negative emotion orientation
Anxiety orientation
Anger orientation
Sadness orientation
Social processes orientation
Family orientation
Friend social process orientation
Female referents orientation
Male referents orientation
Cognitive process and orientation
Insight oriented
Cause oriented
Discrepancy oriented
Tentativeness oriented
Certainty oriented
Differentiation
Perceptual processes
Seeing – visual thinkers
Hearing oriented customers
Feeling orientation
Biological Processes orientation
Body orientation
Health/illness orientation
Sexuality orientation
Ingesting orientation
Core Drives and Needs oriented
Affiliation orientation
Achievement orientation
Power, superiority orientation
Reward focus orientation
Risk/prevention focus orientation
Time Orientation Past focus
Time Orientation Present focus
Time Orientation Future focus
Relativity orientation
Relativity, Motion orientation
Space orientation
Time orientation
Work orientation
Leisure orientation
Home orientation
Money orientation
Religion orientation
Death orientation
Big words oriented
1st person plural pronouns usage
Articles usage
Regular verbs usage
Adjectives usage
Comparatives usage
Interrogatives usage
Quantifiers usage
Articles oriented
Prepositions oriented
Auxiliary verbs oriented
Common Adverbs oriented
Conjunctions oriented
2nd person pronouns usage
3rd person singular pronouns usage
3rd person plural pronouns usage
Impersonal pronouns usage
Prepositions usage
Auxiliary verbs usage
Common Adverbs usage
Conjunctions usage
Negations usage
Informal oriented
Informal Speech orientation
Netspeak orientation
Assent orientation
Nonfluencies orientation
Speech Fillers orientation