The Future of Digital Marketing: Precision Targeting Through Data and Psychology
In the early days of search marketing, it was clear that profits would quickly be extracted from businesses and head towards media. While high returns could be proven, conversations about building a brand were not had.
But as time went on and quality scores were introduced, digital marketers were pushed into a corner, only focused on customers that knew their brand. Traditional media had been catapulting digital plans due to demand creation originating elsewhere, but online.
Fast forward to today, and advances in one-to-one marketing, as well as a better understanding of the psychology and mindset of customers, mean that businesses can come up with a much larger profitable market share driven by data, less so by media
The Rise of One-to-One Marketing and Understanding Customer Psychology
Media is too inefficient in finding your profitable market share, and modern advances have made it possible to understand the total named addressable audience better than ever before. By figuring out the jobs to be done, businesses can systematically reach their target audience in ways never before imaginable, cutting out 90% of their media.
Efficiently Reaching Your Target Audience through Digital Marketing
Thanks to data analytics, AI, and digital psychology, it’s possible to get the efficiencies like it was in the old days when Google was less than $0.20 a click. Understanding the psychology of customers and using one-to-one marketing techniques, businesses can create a reliable audience and reach them efficiently.
In conclusion, the future of digital marketing is bright. By using data and psychology, businesses can target their ideal customer with precision, reaching them in ways never before possible. The days of inefficient media and only focusing on brand recognition are behind us. It’s time to embrace the power of one-to-one marketing and take advantage of the new AI driven, psychology enabled digital landscape.