The mindset of Twitter
Twitter is in the news these days. Elon is ____ to Twitter.
We found a way to map language density of certain words to computed mindset values. Mindsets are the established set of attitudes held by someone. Another definition is is a series of self-perceptions or beliefs people hold about oneself. These determine behavior, outlook and mental attitude.
So what is Elon doing? No idea but I can map the mindset of leaders at Twitter today and as of 9 months ago. If he does let go of good people, this system should detect it.
The labels below come from decades of research. The images are based on actual data but it’s more of a chart about getting familiar with mindsets.
Back to Twitter today vs 9 months ago.
- Overall, more opportunistic thinking. These are high numbers for settled, long term companies.
- More disciplined than before. Good for creating efficiencies, not so good for changing the rule book.
- Expert thinkers are needed when technical challenges are large but reasonably defined. They have been hiring Opportunistic, Disciplined and Expert mindset leaders at an elevated rate.
- Results: if you want a company to grow with focus, hire this mindset. Instead Twitter is running them off or they are leaving. Either way…not good. A clear sign of a troubled business model.
- Significantly more empathetic thinkers. 46% increase in 9 months is massive. When we read the news about Twitter’s policies, it’s this mindset responsible for the focus on other people and their wellbeing. Empathy without results might find itself in trouble with other who can’t follow the thought process.
- Systems thinkers and Holistic thinkers were never in large quantities at Twitter, today the drop is remarkable. Its this mindset that can pivot, adjust as needed yet keep the model running well. Twitter’s business model always seemed minimalist but who can complain about $44bil. When you see this mindset lave and get replaced with discipline you know the new ideas have run their course. Time to go.
Overall, I am throwing down some numbers and will update when the time is right. I would hope Elon retains the big thinkers who can bring Twitter into the modern era.