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The key to success is not intelligence or privilege, but rather a deep understanding of the subconscious drivers

As a business leader, I’ve seen countless organizations both succeed and struggle with business models. But when it comes to identifying the root cause of success and challenges, many business leaders overlook the role of leadership mindset.

Leadership mindset refers to the subconscious drivers that influence how people make choices, communicate, and ultimately impact financial results. For a number of companies, a lack of results and systems thinking and a focus on expert-driven decision-making have led to ongoing business model challenges.

The most successful companies understand that a great business model is only half the equation. They also prioritize finding the right mix of people – from employees and vendors to customers – who are aligned with their purpose and values. And they do so by taking a holistic approach to decision-making that encompasses mindset, traits, and states.

The key to success is not intelligence or privilege, but rather a deep understanding of the subconscious drivers that influence decision-making. By identifying and nurturing leadership mindsets that prioritize growth and innovation, companies can consistently improve their thinking and decision-making over time, leading to long-term success.

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