People Activities
People Activities we measure. We convert this information into a lexical based person trait.
| HA number | Description | M groups | C groups |
|---|---|---|---|
| 7 | americanexpresscard | creditcard | money |
| 10 | americanexpressgoldpremium | creditcard | money |
| 79 | animalwelfarecharitabledonation | donation | contributor |
| 74 | apparelchildrens | apparel | children |
| 71 | apparelmens | apparel | men fashion |
| 72 | apparelmensbigandtall | apparel | men fashion |
| 67 | apparelwomens | apparel | women fashion |
| 68 | apparelwomenspetite | apparel | women fashion |
| 69 | apparelwomensplussizes | apparel | women fashion |
| 145 | arts | art | art |
| 142 | artsandantiquesantiques | art | art |
| 143 | artsandantiquesart | art | art |
| 80 | artsorculturalcharitabledonation | donation | contributor |
| 214 | automotiveautopartsandaccessories | automotive | automotive |
| 29 | automotivebuff | automotive | automotive |
| 157 | autowork | automotive | automotive |
| 160 | aviation | activity | outdoor activity |
| 76 | beautycosmetics | beauty | women fashion |
| 202 | boatingsailing | activity | outdoor activity |
| 53 | bookbuyer | buyer | reading |
| 30 | bookreader | reading | reading |
| 109 | booksandmagazinesmagazines | magazines | reading |
| 110 | booksandmusicbooks | music | reading |
| 111 | booksandmusicbooksaudio | music | reading |
| 186 | broaderliving | living | home |
| 207 | campinghiking | activity | outdoor activity |
| 108 | career | work | work |
| 104 | careerimprovement | work | work |
| 44 | cats | animal | pet |
| 58 | charitable | donation | contributor |
| 88 | charitabledonationsother | donation | contributor |
| 92 | childrensapparelinfantsandtoddlers | apparel | children |
| 81 | childrenscharitabledonation | donation | contributor |
| 99 | childrensinterests | children | children |
| 93 | childrenslearningandactivitytoys | children | children |
| 96 | childrensproductsgeneral | children | children |
| 94 | childrensproductsgeneralbabycare | children | children |
| 95 | childrensproductsgeneralbacktoschool | children | children |
| 101 | christianfamilies | family | family |
| 153 | collectiblesandantiquesgrouping | collectibles | collecting |
| 151 | collectiblesantiques | collectibles | collecting |
| 150 | collectiblesarts | collectibles | collecting |
| 149 | collectiblescoins | collectibles | collecting |
| 147 | collectiblesgeneral | collectibles | collecting |
| 154 | collectiblessportsmemorabilia | collectibles | collecting |
| 148 | collectiblesstamps | collectibles | collecting |
| 152 | collectoravid | collectibles | collecting |
| 54 | collectspecialfoodsbuyer | buyer | food |
| 184 | commonliving | living | home |
| 89 | communitycharities | donation | contributor |
| 32 | computerowner | computer | technology |
| 124 | computinghomeofficegeneral | computer | technology |
| 138 | consumerelectronics | electronics | contributor |
| 33 | cookingenthusiast | cooking | food |
| 171 | cookingfoodgrouping | cooking | food |
| 169 | cookinggeneral | cooking | food |
| 162 | crafts | activity | hobby |
| 51 | craftshobbmerchbuyer | buyer | hobby |
| 19 | creditcardholderunknowntype | creditcard | money |
| 20 | creditcarduser | creditcard | money |
| 182 | culturalartisticliving | living | home |
| 118 | currentaffairspolitics | lifestyle | reading |
| 212 | dietingweightloss | activity | health |
| 11 | discovergoldpremium | creditcard | money |
| 12 | discoverregular | creditcard | money |
| 179 | diyliving | living | home |
| 45 | dogs | animal | pet |
| 34 | doityourselfers | lifestyle | home |
| 61 | donatesbymail | donate | contributor |
| 60 | donatestoenvironmentalcauses | donate | contributor |
| 125 | dvdsvideos | tv | movies |
| 122 | educationonline | computer | self |
| 126 | electronicsandcomputingtvvideomoviewatcher | computer | movies |
| 140 | electronicscomputersgrouping | computer | technology |
| 127 | electronicscomputingandhomeoffice | computer | work |
| 82 | environmentalissuescharitabledonation | donation | contributor |
| 102 | equestrian | activity | outdoor activity |
| 190 | exerciseaerobic | exercise | health |
| 35 | exerciseenthusiast | activity | health |
| 187 | exercisehealthgrouping | exercise | health |
| 188 | exerciserunningjogging | exercise | health |
| 189 | exercisewalking | exercise | health |
| 50 | femalemerchbuyer | buyer | shopper |
| 206 | fishing | activity | outdoor activity |
| 170 | foodsnatural | food | food |
| 168 | foodwines | food | food |
| 172 | gamesboardgamespuzzles | gaming | game |
| 137 | gamescomputergames | gaming | game |
| 135 | gamesvideogames | gaming | game |
| 123 | gaming | gaming | game |
| 173 | gamingcasino | gaming | game |
| 36 | gardener | home | outdoor activity |
| 52 | gardeningfarmingbuyer | buyer | outdoor activity |
| 6 | gasdeptretailcardholder | creditcard | money |
| 13 | gasolineorretailcardgoldpremium | creditcard | money |
| 59 | generalcontributor | contributor | contributor |
| 37 | golfenthusiasts | activity | outdoor activity |
| 100 | grandchildren | family | family |
| 75 | healthandbeauty | health | health |
| 57 | healthinstitutioncontributor | contributor | contributor |
| 211 | healthmedical | health | health |
| 183 | highbrow | living | home |
| 128 | highendappliances | lifestyle | home |
| 63 | hightechleader | lifestyle | technology |
| 117 | historymilitary | lifestyle | reading |
| 163 | homeandgarden | home | home |
| 38 | homedecoratingenthusiast | home | home |
| 166 | homefurnishingsdecorating | home | home |
| 167 | homeimprovement | home | home |
| 164 | homeimprovementgrouping | home | home |
| 178 | homeliving | living | home |
| 161 | houseplants | home | home |
| 205 | hunting | activity | outdoor activity |
| 208 | huntingshooting | activity | outdoor activity |
| 83 | internationalaidcharitabledonation | donation | contributor |
| 21 | investingactive | investment | money |
| 24 | investingfinancegrouping | investment | money |
| 8 | investment | investment | money |
| 25 | investmentsforeign | investment | money |
| 22 | investmentspersonal | investment | money |
| 23 | investmentsrealestate | investment | money |
| 9 | investmentstocksecurities | investment | money |
| 77 | jewelry | beauty | women fashion |
| 156 | lifestylesinterestsandpassionscollectibles | collectibles | collecting |
| 78 | luggage | travel | travel |
| 121 | magazines | magazines | reading |
| 65 | mailorderbuyer | buyer | shopper |
| 46 | mailresponder | lifestyle | shopper |
| 49 | malemerchbuyer | buyer | shopper |
| 14 | mastercardgoldpremium | creditcard | money |
| 15 | mastercardregular | creditcard | money |
| 31 | membershipclub | lifestyle | shopper |
| 155 | militarymemorabiliaweaponry | lifestyle | collecting |
| 200 | motorcycling | activity | outdoor activity |
| 133 | moviecollector | music | music |
| 139 | moviemusicgrouping | music | music |
| 146 | musicalinstruments | music | music |
| 132 | musicavidlistener | music | music |
| 131 | musiccollector | music | music |
| 129 | musichomestereo | music | music |
| 130 | musicplayer | music | music |
| 201 | nascar | activity | hobby |
| 28 | newsandfinancial | lifestyle | reading |
| 66 | onlinepurchasingindicator | indicator | shopper |
| 27 | opportunityseekers | lifestyle | money |
| 103 | otherpetowner | animal | pet |
| 39 | outdoorenthusiast | outdoor | outdoor activity |
| 210 | outdoorsgrouping | outdoor | outdoor activity |
| 40 | outdoorsportslover | outdoor | outdoor activity |
| 90 | parenting | family | family |
| 43 | pets | animal | pet |
| 41 | photography | photography | hobby |
| 165 | photographyandvideoequipment | photography | hobby |
| 84 | politicalcharitabledonation | donation | contributor |
| 85 | politicalconservativecharitabledonation | donation | contributor |
| 56 | politicalcontributor | contributor | contributor |
| 86 | politicalliberalcharitabledonation | donation | contributor |
| 5 | presenceofbankcard | creditcard | money |
| 1 | presenceofcreditcard | creditcard | money |
| 2 | presenceofgoldorplatinumcreditcard | creditcard | money |
| 3 | presenceofpremiumcreditcard | creditcard | money |
| 4 | presenceofupscaleretailcard | creditcard | money |
| 185 | professionalliving | living | home |
| 115 | readingaudiobooks | reading | reading |
| 112 | readinggeneral | reading | reading |
| 116 | readinggrouping | reading | reading |
| 114 | readingmagazines | reading | reading |
| 113 | readingsciencefiction | reading | reading |
| 55 | religiouscontributor | contributor | contributor |
| 119 | religiousinspirational | lifestyle | reading |
| 48 | religiousmagazine | magazines | reading |
| 120 | sciencespace | lifestyle | reading |
| 203 | scubadiving | activity | outdoor activity |
| 213 | selfimprovement | lifestyle | health |
| 98 | senioradultinhousehold | household | family |
| 158 | sewingknittingneedlework | work | hobby |
| 91 | singleparent | family | family |
| 64 | smoker | lifestyle | hobby |
| 199 | snowskiing | activity | outdoor activity |
| 107 | sohoindicator | indicator | work |
| 191 | spectatorsportsautomotorcycleracing | spectator | hobby |
| 194 | spectatorsportsbaseball | spectator | hobby |
| 195 | spectatorsportsbasketball | spectator | hobby |
| 193 | spectatorsportsfootball | spectator | hobby |
| 196 | spectatorsportshockey | spectator | hobby |
| 197 | spectatorsportssoccer | spectator | hobby |
| 192 | spectatorsportstvsports | spectator | hobby |
| 204 | sportsandleisure | activity | hobby |
| 209 | sportsgrouping | sport | hobby |
| 180 | sportyliving | living | home |
| 47 | sweepstakes | activity | game |
| 141 | telecommunications | electronics | technology |
| 198 | tennis | activity | outdoor activity |
| 144 | theaterperformingarts | art | hobby |
| 18 | travelandentertainmentcardholder | creditcard | money |
| 177 | travelcruisevacations | travel | travel |
| 175 | traveldomestic | travel | travel |
| 42 | traveler | travel | travel |
| 174 | travelgrouping | travel | travel |
| 176 | travelinternational | travel | travel |
| 134 | tvcable | tv | home |
| 136 | tvsatellitedish | tv | home |
| 181 | upscaleliving | living | home |
| 26 | valuehunter | lifestyle | shopper |
| 62 | veteraninhousehold | household | family |
| 87 | veteranscharitabledonation | donation | contributor |
| 16 | visagoldpremium | creditcard | money |
| 17 | visaregular | creditcard | money |
| 159 | woodworking | work | hobby |
| 105 | workingwoman | work | work |
| 97 | youngadultinhousehold | household | family |
| 73 | youngmensapparel | apparel | men fashion |
| 70 | youngwomensapparel | apparel | women fashion |