What happens when an abstract mathematician who built parts of Google studies mindset psychology for 15 years?
Technology that no one else has.
How This Works
1. The Intake Form
Tell us who your best customers are. Maybe there’s only two; maybe there are ten. But from there we’ll use publicly available data to interpret their psychological profile remotely using nothing more than their language. It’s no different than Google crawling the web for search results; but it’s our secret sauce (that no one else has).
2. The All Important List
Once we understand the psychological drivers of your best customers, we create a specific profile that will apply to all future prospects. From there, we scan the entire world to produce a prospective buyer list that matches that unique psychology. This means you get a “look-a-like” list of qualified leads who behave exactly like your best customers.
3. Precision Outreach Begins
Our “look-a-like” lists give you the keys to the kingdom: contact information for qualified prospects that can be used for email, social media, direct mail, and more. This can be used by your in-house teams or preferred agency to get traction fast, without casting a wide net for anyone and anything. We’ll give you targeted precision for increased sales.
4. BONUS! Additional support
When validating product-market fit, it’s often difficult to pinpoint where the bottlenecks actually occur. Using our precise lead lists based on buyer psychology, we can workshop your messaging for better results and even fine-tune your offer. Should you need additional support, we also provide cold email services for those who just want to get it done.
Christopher Skinner
Our Founder
The business model expert
Christopher’s resume is…different. He started out in abstract mathematics, got into search engines, was mentored by Clayton Christensen, then branched into mindset technology, ultimately creating a way to measure subconscious decisions that affect buying, selling, hiring, and more. But his background is really in business transformation.
For example, he helped turn $100 million at Oreck into $400 million. At Performics, he added his technology and transformed a third place marketing software company into a $750 million sale to Google. At Centro, he worked to expand a 50 customer baseline into 2500 customers, converting $50 million in sales into more than $600 million. At Raise, he grew $30 million in sales into $400 million. As CEO of SpiderOak, he turned a dying company into National Security software. At Vodafone, he expanded online media across eighteen countries. And at Mokrynski, he fixed the econometrics of a broken business model so that it could be sold for a profit, enabling the founder to retire.
In every single case, he was working with language to connect, harmonize, and grow. But he wanted to do it faster. He wanted to hire better, build more capable teams, and see results much sooner. That’s what led him to study large scale language psychology, more specifically, how mindset and personality traits translate into purpose. He then used this knowledge to uncover even deeper connections between words, personality traits, and our decision-making by creating his proprietary software designed specifically for the job.
And that’s what he brings to the table when helping your startup, product launch, or attempt to cross the chasm. Ready to get started?
Amber Hargroder
Our Co-Founder
The holistic thinker
Amber’s resume is also…different. While Christopher wanted to know how people think, Amber has wondered how people feel and why. That’s what drew her to theatre, playwriting, fiction, alternative healing, and especially marketing. She is a Seth Godin/altMBA alum (Cohort 6); but over the years, she’s had a wide variety of experiences she brings to the table.
For example, she studied at Copenhagen Business School and later created a textbook on the Creative Industries and Experience Economy for American students studying how creativity transforms into economic success. She joined The Second City Training Center in Chicago and went on to create successful guerrilla marketing campaigns for numerous storefront theatres. She was a regular consultant on branding & messaging at 1871 for years, founded a boutique copywriting firm focused on fun educational content for novel technologies, and mastered the art of selling luxury in the bespoke world of menswear.
As time went on, she became certified in holistic herbalism & quantum health, created lots of unexpected art, and gained a deep understanding of water, especially at the cellular level. She also rebranded and transformed a major government institution, got a governor elected, and wrote strategic emails for a publicly traded company that increased sales by 250%.
Now she’s bringing it all together to help companies validate their ideas with a wider audience, create messages that resonate at the subconscious level, and succeed faster than ever before. Are you ready for transformation?
CONNECT WITH US
And crack the code of your customer’s behavior.
(while reaching many more like them)