What happens when an abstract mathematician who built parts of Google studies mindset psychology for 15 years?
Technology that no one else has.
You have to get these four things right.
1. Business Model
How are you creating value for both your employees and customers? What’s your purpose? This is square one. If you can’t get the purpose-driven brand — your big founder pitch — to make sense…it’s not going to go well. That’s why we help you answer the really big questions to fine-tune your goals using our proprietary technology.
2. Customer
You’ve got your existing customers and the ideal customer you need to strive towards; but all of this is rooted in the integration of a sound business model. That’s why business model and customer go hand-in-hand while the CFO takes a backseat. You have to know who you’re talking to, why, how many, and how they think FIRST.
3. Employees
Once you’ve established your goals, we need to find the people to get you there. We call these your A+ employees — the people who are more productive, less obstructionist, and capable of thinking big. That’s why we created a system that enables you to raise the bar not only in how you hire (and promote) but in how who you hire thinks.
4. Financial Model
Lastly, we talk money. (How scandalous.) Once you’ve ironed out steps 1-3, THEN you discuss the financials, which is an accumulation of everything you’ve learned about the business model, the customer, and your employees. This is how you make money based on those extremely valuable insights. Do it the other way around? Disaster.
Christopher Skinner, the business model innovator who was doing it before it was cool.
OUR FOUNDER
What do people want?
The Internet is brimming with language. People tell us how they feel, what they think, and exactly what they want every time they enter a search into Google, write a blog post, live rant on Instagram, or even share what used to be called a tweet. It’s all public and it’s all there. The trouble is, we’ve been judging that language at face value. We do it online, we do it when we hire, and we certainly do it when we’re collaborating. That’s how a Narcissist can infiltrate an organization: they use the right words at the right times with the right people, all while preying on their co-workers under the boss’ radar. It’s because we don’t look deeper into language.
Of course, our environment is completely saturated with words, which in many cases could simply be described as noise. Consider the early days of the search engine. If you typed in “Paris,” were you looking for France, Texas, or the infamous Paris Hilton (at the time anyway). The links you clicked, the sites you visited, the length of time you read the content — all of that informed companies like Google on your true interests. They then captured that information and turned it into cost per click. But there are even deeper insights into human interests and purpose when you look beyond the surface level, and when you know how to turn down the noise-to-signal ratio.
Those were the insights Christoper Skinner sought out as he performed business transformation across multiple companies. The projects he chose were always challenging, mostly dealing with companies that had hit a dead end, only to remain stuck, stagnant, and suffering. Using his background in building search engines, as well his understanding of words through the lens of abstract mathematics, he set out to learn how people think, what they actually want, and how they might work better together. Through these efforts, he transformed a number of companies through close collaboration with existing leadership, resulting in deliberate and powerful growth.
For example, he helped turn $100 million at Oreck into $400 million. At Performics, he added his technology and transformed a third place marketing software company into a $750 million sale to Google. At Centro, he worked to expand a 50 customer baseline into 2500 customers, converting $50 million in sales into more than $600 million. At Raise, he grew $30 million in sales into $400 million. As CEO of SpiderOak, he turned a dying company into National Security software. At Vodafone, he expanded online media across eighteen countries. And at Mokrynski, he fixed the econometrics of a broken business model so that it could be sold for a profit, enabling the founder to retire.
In every single case, he was working with language to connect, harmonize, and grow. But he wanted to do it faster. He wanted to hire better, build more capable teams, and see results much sooner. That’s what led him to study large scale language psychology, more specifically, how mindset and personality traits translate into purpose. He then used this knowledge to uncover even deeper connections between words, personality traits, and our decision-making by creating his proprietary software designed specifically for the job.
Turns out, 95% of decisions are made in the subconscious. Since business models are a series of decisions, a company’s financial success ultimately comes down to the mindsets working together within that organization. And those mindsets are revealed through language — for those who know where to look. Over the past 15 years, Christopher has created the ultimate business transformation machine designed to interpret this language so that companies can find the best people, the best customers, and the right solutions faster than every before.
Are you ready for true transformation?
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