People Activities we measure. We convert this information into a lexical based person trait. HA number Description M groups C groups 7 americanexpresscard creditcard money 10 americanexpressgoldpremium creditcard money 79 animalwelfarecharitabledonation donation contributor 74 apparelchildrens apparel children 71 apparelmens apparel men fashion 72 apparelmensbigandtall apparel men fashion 67 apparelwomens apparel women fashion 68 apparelwomenspetite apparel…

These are the linguistic based variables we create using ‘people activities’ Variables, we measure to connect CRM to ‘jobs to be done’ Analytical Thinking Clout oriented Authenticity oriented Emotional Tone oriented Affective process usage Positive emotion orientation Negative emotion orientation Anxiety orientation Anger orientation Sadness orientation Social processes orientation Family orientation Friend social process orientation…

One way I look at product development is by making sure I have 4 major areas covered.  Practice Product-Market Fit as a disciple First and foremost understand the customer and their underserved needs. That’s the whole point of Product-Market Fit How do you get started? Item number one: software Let me qualify that this document…

Business is complicated. It’s hard to run an organization especially when the customer is in charge. That’s just the reality and it’s a welcomed future.  I picked the things that I understand the most but I did not shy away from what is difficult. These are things that if done well enough, your business can…